By the collective Memòria, Lluita i Resistència, accompanied by the researcher and art historian Júlia Lull

This book does not explain gentrification from a distance, but from the body, conflict, and shared experience. Gentrifi...what? starts from an apparently simple question to dismantle one of the central mechanisms of contemporary capitalism: the transformation of the city into a commodity. Through two conceptual keys, three axes of analysis, and six open questions, the text offers tools to understand how urbanism, images, and public policies operate jointly to expel, segregate, and normalize dispossession.

Far from proposing closed recipes, this essay functions as a political and pedagogical device: it activates critical thinking, connects struggles and opens spaces for collective imagination. Gentrification appears not as an inevitable accident, but as a structural strategy that can be dismantled if its material and symbolic logics are made visible.

Between denunciation and hope, this publication invites to reappropriate the right to inhabit, to look at the city as a common body and to test, here and now, other ways of living and producing territory.